Welcome to Mataroa!

Once upon a time, the web was born. One of the early residents of the web was the so-called weblog. The weblog — or just blog — was a log on the web. A log as in a ship's log: a record of important events in a ship's history.

A blog is a mode of publication; as is the book, the magazine, the newspaper, even the television show. We see the blog as a first-class citizen in online publishing. The simplest form to express and distribute ideas. The simplest model for just saying something on the internet.

Originally, a blog was an online diary or a list of updates for an online product. Today, a blog is a newsletter subscription, or a company's newsroom, or anything that anybody writes in the online medium.

We, the internet users, now have an amazing selection of publishing and distribution options. From tweets to articles to books, from text to image to videos, from free software to walled gardens, from simple email delivery to personalised algorithms, from bare text to fully-featured online shops. The present is bright. There is something for everyone and we hope Mataroa fulfills the needs of those who want to just write.

We offer a place of no distractions to facilitate the most foundational mode of intellectual internetic exchange: write a blog entry.

Read our Modus Operandi for details on how we operate and how we protect our users’ privacy.